Vision and Mission

Vision:

The Most Valued Global Jewelry Enterprise

“Behind the simplicity and singular beauty of the jewelry, you will see in these pages is an extraordinary journey. It is a journey of our excellent team that we want to share with you”

Regal Jewelry was founded by Mr. Lin Pi-Yuan, the master goldsmith from Taiwan with a passion for his trade. After a period of apprenticeship and success in Taiwan for more than 20 years, he and his team members decided to move over to Thailand where he had dreamed to be the biggest jewelry enterprise in 1988. After 20 years of establishment and continuous improvement; today we are the biggest jewelry manufacturing facility in Thailand with 3,700 employees. Cooperation on product development, production of quality products, and continuous improvement are some of our keys to success.

Our continual strive for growth and profitability is not beneficial to shareholders only, but to customers and employees as well. To ensure our excellent support to customers we have modern management systems, we invest with computerized method to incorporate each process.

Quality products, timely delivery, demand fulfillment, and continuous development are our company’s policies. Because we know in today’s business world, competition will be more intensive than ever, so we want to cooperate with customers in order to meet a win- win success; and share the relationship far beyond business level.

Mission:

• To develop both domestic and oversea markets and supply chain through superior production systems, standardized managements, product quality and service.
• Value added products to meet customer requirements through innovative and advanced designs.
• To improve the production efficiency and excellent management and maximize the enterprise’ value.
• Maintain and develop human resources, build a quality working environment, as well as awareness for social and environmental responsibilities to sustain growth of the organization
• Provide constant returns and build enterprise continually for employees, customers, suppliers, and stakeholders.
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